I wanted to generate Read E-Books LLC’s “Pocketbook” around the E, and establish their idea of “discovering” new lengths in technology and learning with making the O into a magnifying glass. This was to symbolize how they look deep into expanding their company around the world. Lastly, the green E. This was the most meaningful part of the logo to me. It shows how they have made their electronic devices eco-friendly. That means more to me, and all the other tree-huggers out there, than the simplistic electronics themselves.